How Maruti Suzuki is Driving the Digital Space & Supporting Startups?

In an era where digitalization is revolutionizing industries worldwide, even the most established giants are not immune to its transformative effects. Maruti Suzuki, a name synonymous with reliability, quality, and tradition, has embarked on a journey of technological evolution unlike any other.

Recently, we got into an exclusive conversation with Aditya Agarwal, the Executive Vice President of Digital Enterprise at Maruti Suzuki. In this conversation, he talked about the digital revolution at Maruti and in the overall automotive industry. From the challenges of integrating new technologies to the future of electric vehicles (EVs), Agarwal provided valuable insights into Maruti's tech-focused strategies.

Watch the exclusive interview with Aditya Agarwal to know how Maruti Suzuki is embracing the technology!

Maruti Suzuki: Embracing The Tech Shift

Addressing the challenge of integrating new technologies into a company with a storied history, Agarwal acknowledged the shifting landscape. "Maruti has witnessed the entire automotive landscape change in the last 40 years," he stated.

"Today, the industry is witnessing a tremendous evolution, with connected, electric, autonomous, and shared mobility concepts reshaping the market."

He emphasized the changing consumer perception, viewing cars as extensions of their lifestyle akin to mobile phones.

Technology in the Automotive Industry

Agarwal highlighted the multifaceted impact of technology in the automotive industry, extending beyond just the product itself.

"It's not just about the car; it's about the entire customer experience, maintenance, and production facilities," he explained. From connected factories to smart manufacturing and IoT solutions, technology is driving efficiency and enhancing customer experiences across the board.

Innovating with Purpose: Maruti Suzuki's Technological Initiatives

Reflecting on specific implementations, Agarwal cited the launch of the Grand Vitara, where Maruti leveraged technology to create a virtual showroom experience.

"We created a Metaverse of the showroom, allowing customers to experience the car in a virtual environment," he noted.

This innovative approach not only enhanced customer engagement but also translated into increased bookings for the company.

Maruti Suzuki's EV Focus

On the topic of electric vehicles, Agarwal hinted at Maruti's imminent entry into the EV market. While highlighting the success of hybrid vehicles like the Grand Vitara and Vecto, he assured that Maruti Suzuki is gearing up for a significant presence in the EV segment.

Data Security at Maruti Suzuki

Acknowledging the risks posed by advancing technology, Agarwal emphasized Maruti Suzuki's commitment to data security and resilience.

"We have to be prepared for any untoward incident," he stated, highlighting the company's efforts to build a resilient posture against cybersecurity threats.

Maruti Suzuki's Collaboration with Startups

Agarwal detailed Maruti Suzuki's initiatives to collaborate with startups, fostering innovation and driving technological advancements. From acceleration programs to incubators and venture capital funds, Maruti is actively nurturing partnerships with startups to co-create innovative solutions for the automotive industry.

In offering advice to other companies, Agarwal stressed the importance of collaboration in securing and maintaining technology infrastructure. "We cannot work in isolation; we have to keep learning from each other's mistakes and work towards a more secure future," he urged, emphasizing the collective responsibility of industry players.

In conclusion, Aditya Agarwal's insights shed light on Maruti Suzuki's progressive approach to technology, poised to shape the future of the automotive industry. As the company continues its journey of digital transformation, it remains committed to driving innovation while prioritizing customer experiences and data security.

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