Hebbevu Fresh is a farm-to-table startup company which produces Bilona Ghee. The startup aims to provide its customers with superior quality, 100% fresh, and healthy food using traditional wisdom and practices. The brand follows a farm-to-door model, which is the most eco-friendly service, and is committed to end-to-end sustainability in all its processes.
Hebbevu Fresh Ghee: Linking Health & Environment
The brand strongly believes that health and the environment are interconnected, and one cannot succeed in health by degrading the environment. Therefore, Hebbevu Fresh amplifies the sustainability conversation by improving its end-to-end processes, ensuring that its consumption of resources is adequate and constantly in check.
Organic and Sustainable Practices
By going chemical and preservative-free, Hebbevu Fresh is proud to be organic, sustainable, and conscious. To achieve its vision, the brand encourages its partner farmers and agriculturists to adopt organic and natural ways of farming. The brand uses traditional techniques such as Bilona Method of churning ghee, boiling milk in earthen pots, using utensils made from mud or other materials like brass and copper instead of plastic, and refining oils using the wood-pressed method to lower the carbon footprint.
Maximising Farm-to-Door Deliveries and Exploring Alternative Models of Supply-Chain
Hebbevu Fresh is working hard to maximise farm-to-door deliveries and exploring alternative models of supply-chain to make the entire process more seamless and sustainable. The brand is committed to generating more and more employment opportunities for rural women in India. Amith Kishan, Managing Director of Hebbevu Fresh, said, “Every small step that we take towards a greener future, sows a seed of hope inside us. Not only do our practices make the entire process more satisfying and enjoyable, it also helps us in generating more and more employment. Hebbevu Fresh delivers 700 kgs of A2 desi cow Bilona ghee everyday in India, and for every kg of ghee, 1 lady from the village directly gets an employment opportunity.”
A Holistic Ghee Making
Hebbevu Fresh is truly holistic in its approach and believes that you reap what you sow. Slow and conscious living is not a fad, but a need of the hour, and one that everyone should realise soon. The brand encourages its consumers to be aware of their choices and to choose sustainable options that are good for their health and the environment.
Hebbevu Fresh is a farm-to-table company that is committed to providing superior quality, fresh, and healthy food using traditional wisdom and practices. The brand's sustainable processes are end-to-end, and it believes that health and the environment are interconnected. Hebbevu Fresh encourages its partner farmers and agriculturists to adopt organic and natural ways of farming, and it is committed to generating employment opportunities for rural women in India. The brand is truly holistic in its approach and believes that slow and conscious living is the need of the hour.
If you want to read more about this Bangalore based startup, Hebbevu Fresh, you can read it here - Hebbevu Fresh: The Original Bilona Ghee Makers From Bangalore. Their enticing startup story will take you back to the traditional Indian days.