Tiger Global-backed fintech startup Groww disclosed its decision to reverse flip or in other words relocate its holding company's domicile from the United States to India.
During the 8th Anniversary celebrations, Founder and CEO Lalit Keshre made the announcement, highlighting the strategic move amidst conducive economic policies and a burgeoning domestic market.
"As of March 2024, Groww has completed its domicile transition back to India. For our customers, we have always been an India-based organisation for all practical purposes since day 1. With this update, the Groww group and its subsidiaries are completely based in India," the CEO later shared on a social networking site.
While the specifics of tax liabilities resulting from the merger between Groww's US holding company, Groww Inc, and its Indian counterpart, Billionbrains Garage Ventures, remain undisclosed, the transition marks a significant milestone for the company's operational framework.
Groww Surpasses Zerodha in Active Investor Numbers
Groww's ascent in the financial services landscape was further underscored by its surpassing of Zerodha in active investor numbers last year.
National Stock Exchange (NSE) data revealed that Groww boasted 6.63 million active investors by September 2023, outpacing Zerodha's 6.48 million.
Fiscal Success and Profitability Milestones
Amidst its operational strides, Groww achieved profitability in the fiscal year 2023, reporting a consolidated net profit of Rs 448.7 crore compared to a net loss of Rs 239 crore in the previous fiscal. Its operating revenue witnessed an impressive threefold increase, totalling Rs 1,277.8 crore in FY23.
Why Are Startups Reverse-Flipping to India?
In recent years, India's startup ecosystem has flourished, witnessing a surge in innovative ventures. A notable trend amidst this growth is the phenomenon of reverse flipping, where startups originally incorporated in offshore jurisdictions are now relocating their holding companies back to India. This shift signifies a maturing perception of India's startup environment and its attractiveness for businesses.
With supportive policies, access to funding, talent, and infrastructure, India has become an ideal destination for startups. Government initiatives, including tax incentives and ease of doing business reforms, further bolster the ecosystem. Additionally, India's vast consumer market offers immense opportunities across sectors.
The return of startups like Pepperfry, Urbanladder, and PhonePe reflects the advantages of reverse flipping, including access to domestic capital, enhanced brand credibility, and knowledge transfer. Moreover, their expansion contributes to job creation and economic growth, fostering innovation and entrepreneurship.
Overall, reverse flipping strengthens India's startup ecosystem, encouraging regulatory improvements and positioning India as a favorable destination for both domestic and foreign companies.