Fitness Fusion: Tagda Raho, Captain Cool Ke Saath!

In a significant move that merges the worlds of cricket and fitness, legendary cricketer Mahendra Singh Dhoni has invested in Tagda Raho, a Bengaluru-based fitness startup. The ICC World Cup-winning captain has not only backed the initiative but also expressed his commitment to the venture’s mission of revitalizing Indian physical culture.

Reviving Tradition with Modern Innovation

Tagda Raho, the fitness program at the heart of this collaboration, is distinctive for its integration of traditional Indian equipment with contemporary training methodologies. While the exact investment amount remains undisclosed, the startup is vocal about its goal—to instigate a nationwide fitness movement that aligns with Dhoni's well-known dedication to fitness.

Dhoni's Take on Tagda Raho Training

Expressing his enthusiasm for the Tagda Raho training module, Dhoni remarked, "When I came across Tagda Raho, the concept really appealed to me. Intrinsically Indian, the equipment used in the workout has been a part of traditional strength training, and Tagda Raho has expertly innovated and adapted both the equipment and the movements in a modern avatar."

He went on to highlight the unique aspects of the workout, stating, "The workout involves movements and an increased range of motion that activates several muscles that usually remain dormant. It focuses on your core and stability and enhances your mobility. This is also excellent for athletes who are now looking at new forms of exercise to maintain their fitness levels and remain injury-free."

Reinventing the "OG Indian Workout"

Tagda Raho proudly declares its reinvention of the "OG Indian Workout" by merging traditional equipment, including Indian clubs like the Gada, Mudgars, Vajra, and Sumtola, with a meticulously crafted training regimen. The startup's commitment to innovation is further evidenced by its patented modular equipment.

The fitness regimen and equipment have already made their mark in the professional sports realm, with usage by renowned teams such as the Lucknow Super Giants, Haryana Steelers, and the National  Cricket Academy (NCA).

Empowering Lives through Fitness

Rishabh Malhotra, the founder of Tagda Raho, expressed his excitement about having Dhoni on board. He stated, "Mahendra Singh Dhoni has been a role model for the country; he defines physical fitness and longevity in sport, and we are extremely happy to have him back the Tagda Raho team and vision."

Malhotra added, "His dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture. Our aim is to expand Tagda Raho's training dugouts across India and enter international markets, with a belief in the potential of Indian fitness practices to make a global impact."

Future Prospects: A Fitter India and Beyond

With this collaboration, the stage is set for Tagda Raho to not only make a mark in the Indian fitness landscape but also to potentially influence the international fitness arena. Dhoni's endorsement brings not just financial support but also a stamp of approval from a sports icon who is synonymous with fitness and success.

As the partnership unfolds, the duo of Dhoni and Tagda Raho envisions a healthier, fitter India, and perhaps, a global recognition of the prowess of Indian fitness practices. The coming months will undoubtedly be crucial as the  startup aims to expand its training centers and make waves on the international stage.

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