How Adda247's acquisition of Veeksha will redefine education?

In the fast-paced world of education, technology has become an invaluable tool for students seeking effective learning methods. One groundbreaking innovation that has emerged is virtual reality (VR), which offers immersive experiences and opens up new possibilities for academic growth. This article delves into the recent acquisition made by Adda247, backed by Google, and explores how their incorporation of Veeksha's 3D experiential learning product aligns with the company's mission to revolutionize education through cutting-edge technology.

Why has Adda247 acquired Veeksha?

Adda247, a prominent edtech startup, recently announced its acquisition of Veeksha, a company specializing in 3D experiential learning. The undisclosed deal signifies Adda247's commitment to enhancing its test preparation offerings, particularly for exams like JEE and NEET. By merging Veeksha into its platform, Adda247 aims to elevate its augmented reality (AR) and VR capabilities to provide students with an unparalleled learning experience.

Anil Nagar, the founder and CEO of Adda247, expressed his dedication to simplifying intricate subjects through innovative techniques. With the integration of Veeksha's expertise, Adda247 plans to transform convoluted concepts into easily understandable 3D visualizations. Through virtual experiments and explanatory videos, students will gain a deeper understanding of challenging topics, empowering them to excel academically.

Empowering Learners with Immersive Content

Founded in 2016 by Nagar and Saurabh Bansal, Adda247 primarily caters to the learning needs of students from tier-two and lower-tier cities in India. Their comprehensive prep courses encompass various exams in public sector banks, government departments, and the Indian Railways. Veeksha, based in Ahmedabad, specializes in creating immersive 3D Mathematics and Science content tailored to the preferences of new-age learners who embrace digital platforms.

The acquisition of Veeksha opens up exciting opportunities for Adda247 to introduce interactive learning modules to its vast student community. By leveraging advanced visualizations, these modules offer a comprehensive understanding of complex subjects. Early data analysis reveals a remarkable 30 percent increase in student engagement since the integration of this innovative content.

How will Veeksha's tech Transforming Education?

Gaurishankar Singh, co-founder of Veeksha, expressed enthusiasm about their partnership with Adda247 and the potential it holds for the education sector. With Adda247's extensive user base and Veeksha's ability to create immersive 3D visualized content, they envision pioneering advancements in education through AR/VR. This collaboration has the potential to reshape traditional teaching methodologies and create an engaging and dynamic learning environment.

A Strategic Move Amidst Intense Competition

Adda247's strategic acquisition of Veeksha follows a series of notable developments in the edtech industry. Adda247's substantial investment, allegedly around Rs 100 crore, in luring five teachers from PhysicsWallah—another company backed by WestBridge Capital—signifies their commitment to diversifying their offerings. 

This move culminated in the creation of Sankalp, a new platform on YouTube aimed at providing quality educational content.

What was the previous funding raised by Adda247? 

Last year, Adda247 successfully raised $35 million in a funding round led by WestBridge Capital. The participation of prominent investors such as Google, Info Edge, and Asha Impact further validates the company's potential in the edtech space. Despite the challenges faced by the industry due to the reopening of offline classes, Adda247's commitment to leveraging technology ensures its continued growth and resilience.

As the edtech landscape evolves, Adda247's acquisition of Veeksha positions them at the forefront of educational innovation. The integration of virtual reality technology into their platform promises a transformative learning experience for students across India. By simplifying complex concepts, offering interactive modules, and harnessing the power of AR/VR, Adda247 is empowering students to reach their full academic potential. With their unwavering dedication to rerevolutionizingducation, Adda247 continues to pave the way for a brighter future of learning.