Thar ROXX Price & Performance Review: Surprises on Independence Day

On the 78th anniversary of India's Independence, Anish Shah, CEO and MD of Mahindra Group, had double the reason to celebrate. Not only did the day mark a significant milestone for the nation, but it also witnessed the much-anticipated launch of Mahindra's latest offering: the Thar ROXX – a bold new addition to their SUV lineup. The vehicle, which has already garnered an impressive response, symbolizes Mahindra's commitment to innovation, quality, and India's economic vision. In many ways, the Thar ROXX has much to offer automobile lovers: Price, Performance, and Surprises.

A Vision for a Viksit Bharat

Anish Shah expressed his enthusiasm in a heartfelt LinkedIn post, aligning the launch with India's broader economic aspirations. He emphasized Mahindra's commitment to supporting India's journey toward becoming a $30 trillion economy by 2047. This vision of a "Viksit Bharat" encompasses not just economic growth but also inclusive progress, with enhanced literacy rates, better healthcare, and improved living standards for all citizens.

Shah underscored the role of Corporate India in realizing this dream, pointing out that innovation and product quality are essential in positioning India as a global manufacturing hub. The Mahindra Group, known for its cutting-edge research and development, is determined to play a crucial role in this transformation. The launch of the Thar ROXX is a testament to their dedication to delivering world-class products that embody the spirit of India.

The Thar ROXX Price & Performace: Rugged Yet Refined Features 

The Thar ROXX, available at a price range of ₹12.99 lakh to ₹18.99 lakh, has been designed to offer an unparalleled driving experience. Mahindra has ensured that the vehicle is robust, having subjected it to rigorous testing across diverse terrains and extreme weather conditions. From the scorching 50°C heat of the Thar Desert to the freezing -20°C temperatures in Kaza, the Thar ROXX has proven its mettle.

The SUV comes with dynamic engine options: the G20 TGDI mStallion and D22 mHawk, which produce a maximum torque of 380 Nm and 370 Nm, respectively. These engines, paired with either a 6-speed manual or 6-speed AISIN torque converter automatic transmission, promise a versatile and powerful driving experience. Additionally, the Thar ROXX boasts over 35 standard safety features, including Level 2 ADAS and a comprehensive ESP package, ensuring that it meets the highest safety standards.

Thar ROXX Features: Luxury Meets Functionality

The Thar ROXX is not just about ruggedness; it also offers a luxurious driving experience. The spacious cabin, with a wheelbase of 2850 mm and a versatile boot space of 644 liters, ensures ample room for passengers and luggage alike. The panoramic Skyroof™ enhances the sense of space, providing an open-air view that is perfect for road trips.

Inside, the SUV is equipped with top-tier features designed to elevate comfort and convenience. The Harman Kardon 9-speaker system, twin HD screens, ventilated and powered seats, and a 360-degree surround view system with blind view monitoring are just a few of the highlights. The Thar ROXX's interior, featuring leatherette trims, a leather-wrapped dashboard, and ambient lighting, offers a blend of elegance and durability.

Thar ROXX: A Symbol of Mahindra's Legacy

The Thar ROXX, with its majestic road presence, draws inspiration from the great outdoors. Its design, characterized by a bold front grille, Bi-LED projector headlamps, and C-shaped DRLs, ensures superior visibility in all conditions. The classic silhouette, with a long hood, upright cabin, and short overhangs, stays true to the iconic Thar design while incorporating modern elements.

With a range of seven striking colors, the Thar ROXX caters to diverse tastes, from the adventurous Tango Red to the sophisticated Stealth Black. As Rajesh Jejurikar, M&M Executive Director and CEO, aptly stated, "The Thar is a mass market brand and not a niche." The Thar ROXX is poised to make a significant impact on the Indian automotive market, reinforcing Mahindra's position as a leader in the industry.

As India moves toward a brighter future, Mahindra's Thar ROXX stands as a symbol of the country's resilience, innovation, and drive for excellence.