What's The New GenZ Makeup Startup By Ghazal Alagh?

Honasa Consumer, spearheaded by Ghazal Alagh, is disrupting the Indian beauty landscape with the launch of 'Staze'. This bold move signals a paradigm shift in the color cosmetics industry, challenging established players and catering to the evolving needs of Gen Z consumers.

What is Staze?

With 'Staze', Honasa Consumer aims to tap into the vibrant Gen Z demographic, recognizing the untapped potential within the 18 to 24 age group. By offering products specifically tailored to their preferences and lifestyles, 'Staze' seeks to resonate with this burgeoning consumer segment.

In a strategic bid to carve its niche, 'Staze' ventures into a market traditionally dominated by industry titans such as L’Oréal and Lakme. Despite the fierce competition, Honasa Consumer is confident in its ability to challenge the status quo and capture market share with its innovative offerings.

The C-Lock Technology

At the heart of 'Staze' lies its revolutionary C-Lock technology, setting new standards for long-lasting, multi-purpose makeup. This innovative feature ensures 12-hour wearability by forming an impermeable barrier against sweat, water, and oil, guaranteeing unparalleled color payoff and protection.

'Staze' aims to democratize luxury beauty, offering high-quality products at accessible price points. With an average price range of Rs 300 to 350, the brand seeks to appeal to young Indian women who prioritize quality and innovation without breaking the bank.

In addition to its groundbreaking technology, 'Staze' boasts a diverse product lineup designed to meet the diverse needs of consumers. From special three-in-one bullet lipsticks to versatile makeup essentials, the brand offers innovative solutions that cater to the modern Indian woman.

Digital-First Approach

Recognizing the growing influence of digital channels, 'Staze' adopts a digital-first approach to reach consumers nationwide. With products available on its website and popular e-commerce platforms like Nykaa and Amazon, the brand ensures seamless accessibility for its target audience.

Following Honasa Consumer Limited's stellar financial performance, including a remarkable 264% increase in net profit in the last quarter of FY24, the launch of 'Staze' underscores the company's robust growth trajectory. With a strong financial foundation and strategic focus on innovation, Honasa Consumer is poised for significant expansion in the competitive beauty market.

Honasa Consumer Pvt Ltd Portfolio

With 'Staze' joining its esteemed portfolio, which already includes renowned brands like Mamaearth and BBlunt, Honasa Consumer reaffirms its commitment to delivering cutting-edge beauty solutions. By diversifying its offerings and catering to diverse consumer needs, the company solidifies its position as a leader in the Indian beauty industry.

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