Myntra has a new addition, can you guess who?

Myntra, one of India's biggest e-commerce fashion platform, announces the onboarding of NEXT, a British fashion and lifestyle brand that has been in the industry for 30 years. NEXT will be adding 500+ SKUs (Stock Keeping Units) of high-end fashion to Myntra's trendy and expansive catalogue of international fashion brands, specifically catering to the men's and women's casual wear segment.

Globally-Acclaimed NEXT Joins Myntra's Fashion Lineup

NEXT was founded in 1981 and is known for its classic contemporary styles, unmatched quality, and signature shades and patterns. The brand has over 650 stores spread across the globe and has scaled to become Europe's biggest fashion retailer. It also leads the home-shopping category with classic fashion staples for decades. Myntra's customers can expect to find flowy dresses, casual T-shirts, linen shirts, formal wear, accessories, and shoes for both men and women from NEXT's collection.

How Will NEXT add on to Myntra’s Fashion Club?

NEXT will cater to a metro-urban audience at an attractive average selling price of Rs 2200. This move will not only enhance Myntra's portfolio of international brands but also enable NEXT's pursuit of augmenting their reach in India.

Myntra's Business Head on Partnership

Speaking on bolstering Myntra's international brands portfolio, Jayanti Ganguly, Myntra's Business Head- International Brands, shared his excitement about the new partnership. He said, "The international brands portfolio on Myntra has been scaling rapidly with an uptick in demand for high-quality and classic wardrobe staples. NEXT's unique, effortless, and stylish collections are a perfect fit for our platform's large base of diverse and discerning fashion-forward customers. We are excited to join forces with NEXT, one of the UK's legacy fashion brands, and enable their pursuit in augmenting their reach in India."

Marketing Initiatives to Increase Brand Awareness

To promote the launch of NEXT on Myntra, the brand will have extended on-app and social media visibility on the Myntra app and its social handles. It will also have a dedicated Online Brand Store (OBS), helping shoppers discover the brand's fabulous offerings with greater convenience.

This partnership is a testament to Myntra's commitment to offer a comprehensive and trendy fashion portfolio to its customers. With NEXT's exceptional collections now available on the platform, Myntra's customers can look forward to a new range of high-quality and stylish wardrobe staples.

Myntra Bags Distribution Rights For French Connection & FCUK in India

Recently, Myntra also announced its acquisition of the distribution and management rights for UK-based fashion brand French Connection and its sub brand FCUK. As the part of the licencing agreement, Myntra will re-launch the brand in India and will help both the companies in tapping the wholesome distribution network of independent-third party franchise partners and authorized dealers.

Myntra’s Startup Story

Myntra is an Indian e-commerce fashion platform that was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Today, Myntra is one of India's largest fashion e-commerce platforms, with millions of customers and thousands of brands and products available on the platform. The company has played a significant role in shaping the Indian e-commerce industry and continues to be a leading innovator in the space.

In 2014, Myntra was acquired by Flipkart, one of India's largest e-commerce platforms, for USD 330 million. The acquisition allowed Myntra to leverage Flipkart's resources and expand its product offerings and customer base. Since then, Myntra has continued to grow and innovate, introducing new features such as virtual try-on technology, an AI-powered styling assistant, and a premium loyalty program. The company has also partnered with various international brands, including H&M, MAC, and Nike, to offer exclusive collections to Indian consumers.