CHALO BHARAT: ETSPL Unveils 34-City Roadshow with Palace On Wheels

In a significant move inspired by Prime Minister Narendra Modi's vision of promoting travel within and to India, CCEL-ETSPL consortium, as the "Authorised Operator" of the iconic "Palace On wheels", where ETSPL is set to embark on a global "CHALO INDIA" roadshow. The initiative aims to showcase the rich tapestry of India's culture, heritage, art, leisure, and opulence to the Global Indian Diaspora and encourage Indian citizens to explore the diverse landscapes within their own country.

Motivated by Prime Minister Modi's mission, the team at ETSPL has ingeniously employed the concept of "CHALO" as an acronym for Culture, Heritage, Art, Leisure, and Opulence. These five qualities encapsulate the essence of India, and the "Palace On Wheels" will serve as a mobile canvas to further showcase the country through this new prism.

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Commencing in April 2024, under the "CHALO BHARAT" umbrella, ETSPL plans to conduct 34 roadshows across global cities and participate in travel exhibitions and conferences to represent and showcase the unique CHALO concept. The major themes of these roadshows will include "Travel to India," "Wed in India," "Travel in India," "CHALO concept," "Spiritual India," and "Luxury India.”

As part of the broader initiative, ETSPL is set to develop boutique resorts and hospitality projects in seven Indian locations. These destinations, chosen for their religious significance and hidden gem status, aim to provide travelers with a unique and authentic experience off the beaten path.

Highlighting the versatility of the "Palace On Wheels," ETSPL is also Exploring its opportunity for destination weddings. With the train embodying opulence and luxury, it offers a distinctive setting for couples looking to tie the knot in a regal and romantic ambiance.

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Recognizing the burgeoning luxury market in India, ETSPL is organizing the CHALO gala event in September 2024. This event aims to attract and showcase luxury brands entering the Indian market, as well as celebrating the heritage brands already present. Global brands representing characteristics such as Classy, Heritage, Affluent, Luxury, and Opulent (an expansion of CHALO for luxury) will be invited to participate in the event, which will span across Delhi, Jaipur, Ranthambore, and Udaipur.

Startups, Unite! ETSPL Launches Innovative Challenge for Indian Entrepreneurs

In a bid to support the growing startup ecosystem in India, ETSPL is launching a startup challenge. This initiative includes support for Travel & Sustainability startups, providing a platform for Handicrafts startups to be featured on the Palace On Wheels platform.

Speaking about the initiative, a representative from ETSPL stated, "Our PM has been the most vocal and encouraging support for travel in India and exploring India, as it is unparalleled to any other country. India has something for everyone, including global travelers. With our CHALO campaign, we, at ETSPL, are drawing inspiration from the vision given by our honorable PM.”

PM Modi's Vision in Motion: ETSPL's Roadshow Puts India's Charm on Display

The "CHALO INDIA" roadshow promises to be a transformative journey, not only for ETSPL and the "Palace On Wheels" but for the global perception of India as a multifaceted destination that seamlessly blends tradition and modernity. As the wheels of the "Palace On Wheels" roll onto the global stage, they carry the spirit of CHALO – an invitation to experience the diverse and enchanting facets of India.