Empowering Nari Shakti: J&K’s Shrepreneurs Get Wings with Hausla 2.0

The startup ecosystem in Jammu and Kashmir (J&K) is experiencing a remarkable transformation, driven by the surge in women entrepreneurship. With 836 DIPP-recognized startups and 301 women-led startups, the region is witnessing a significant boost in economic activities.

The latest initiative, Hausla 2.0, launched by Lieutenant Governor Manoj Sinha, aims to further this progress by empowering women entrepreneurs. This program promises to harness the entrepreneurial potential of women, increase financial access, and expand market reach, creating a nurturing ecosystem for women's economic empowerment.

Hausla 2.0: A Visionary Roadmap for Women's Economic Success

What is Hausla 2.0?

The prime objective of Hausla 2.0 is to harness the entrepreneurial potential of women in Jammu and Kashmir, increase financial access and market reach, and create a nurturing ecosystem for women's economic empowerment. The program aims to build global brands and fortunes through the hard work and strong drive of women entrepreneurs, focusing on women-led development to boost economic growth.

What goals government wants to achieve with Hausla 2.0?

The overarching goals include establishing a sustainable enterprise model that contributes to employment generation and economic growth. Hausla 2.0 also aims to promote entrepreneurship and startups in J&K, aligning with the Startup Policy guided by Prime Minister Narendra Modi. The new JK Startup portal will streamline the application process for support mechanisms like seed funding, mentoring, startup awards, and infrastructure benefits.

From Foundations to Flight: Hausla 2.0 Soars Higher

What was the impact of Hausla 1.0?

Hausla 1.0 laid a solid foundation for women's entrepreneurship in J&K. It successfully trained 118 women entrepreneurs, helping them expand their networks, participate in national exhibitions, and increase their market reach. The success stories shared by participants during the launch of Hausla 2.0 highlighted the program's positive impact on their business ventures.

How will Hausla 2.0 scale up this impact?

Hausla 2.0 aims to reach 400 women entrepreneurs across J&K. The Jammu and Kashmir Entrepreneurship Development Institute (JKEDI) will conduct high-quality training sessions at the district level, ensuring broader regional participation and catering to women from various sectors. This decentralized approach is designed to make entrepreneurship more accessible throughout the Union Territory.

How does Hausla 2.0 support women entrepreneurs?

Hausla 2.0 is a comprehensive program designed to guide women entrepreneurs toward success. It brings together various stakeholders and partners identified by the Jammu and Kashmir Trade Promotion Organization (JKTPO) to help women entrepreneurs reach new heights. The program provides continuous support, builds an inspiring ecosystem, and offers access to finance, policy incentives, credit support, e-commerce opportunities, and exhibition participation.

What specific benefits does Hausla 2.0 offer?

Participants in Hausla 2.0 can expect several benefits, including - 

• Banking tie-ups for access to finance, 
• Information on policy incentives,
• Credit support from Mission Youth JK,
• Access to e-commerce platforms, and
• Free stalls at well-known exhibitions to showcase their products and services

Women Entrepreneurs: Catalysts for Change

Women entrepreneurs are not just business owners; they are catalysts for social and economic progress. By empowering women, Jammu and Kashmir is investing in a brighter future. Hausla 2.0 is a testament to the government's commitment to creating an environment where women can flourish.

Why is women’s entrepreneurship important?

Women’s entrepreneurship is crucial for economic empowerment and equality. It has the potential to create "multiplier effects" on family well-being, poverty reduction, and long-term economic progress. By developing an enabling business ecosystem where women are free to engage and fulfill their potential, Jammu and Kashmir is positioning itself for significant socioeconomic improvements.

How does Hausla 2.0 contribute to this vision?

Hausla 2.0 provides a platform for women entrepreneurs to showcase their products and services, expand their reach, and build their identities in the business world. The program aims to identify and empower women entrepreneurs as role models, helping them overcome challenges related to finances, legal issues, and societal biases.

How To Start Entrepreneurial Journey With Hausla

Hausla 2.0 is open to ambitious women aged 18 and above who own at least 33% of their business. A competitive selection process identifies and supports the most promising entrepreneurs.

Who is eligible to participate in Hausla 2.0?

Hausla 2.0 is open to women residents of Jammu and Kashmir who are above 18 years of age, own more than 33% of their enterprise, and have commenced business operations. 

What is the Selection Process for Hausla 2.0?

The selection process will be conducted by the Guidance Committee in two phases. The initial phase involves a thorough review of the application forms to evaluate the candidates' qualifications and business details. Those who pass this stage will advance to the second phase, which includes a virtual personal interview to further assess their entrepreneurial potential and readiness for the program.

A Step Towards Economic Empowerment

Hausla 2.0 represents a significant step forward in J&K's commitment to fostering women's entrepreneurship. By providing comprehensive support, training, and opportunities, the program aims to unleash the potential of women entrepreneurs across the Union Territory. As these entrepreneurs succeed and grow, they will not only improve their economic situations but also contribute to the broader socioeconomic development of J&K.

The success of initiatives like Hausla 2.0 could serve as a model for other regions looking to boost women’s participation in the economy. As more women enter the entrepreneurial landscape, they bring with them diverse perspectives, innovative ideas, and a drive for success that can transform the economic fabric of the region.

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